April 11, 2012
Printed Tee Collection including “De Modemeisjes” Tamara, Maria and Josh V
Tamara Elbaz, Me, Josh Veldhuizen, my friend Thyrza and Maria Tailor
Bag in-style of Alexander Wang by XOHY.nl, Chiffon dress by XOHY.nl
After loving their reality show “Modemeisjes met een missie (Fashionista’s with a mission) from a year ago – I was happy to hear from them again through an invitation about their new clothing line in collaboration with Lakeside. At first I couldn’t really put a finger on it; I guess partially it was the fact that I had no idea what to expect, all because this was their first collection. The collection was based on what they would actually wear themselves, reflecting their personalities: thus all glamorous. Everything was well organized by one of the designers’ (Tamara) own PR agency called “Silk PR” – Led us to the best place (along with the press) to take the best photos. I really noticed that they really put effort in the whole launch and I’m sure the clothing line won’t stay unnoticed.